Operate

Results, team and listings. One dashboard.

Three lenses on one screen: business results (core KPIs + next-month AI forecast) · team performance (ranking + win rate + per-agent velocity) · every listing online (portal CTR, channel conversion). No Excel on Fridays.

Try 14 days free See live demo

✓ Real KPIs · 3 lenses✓ Next-month forecast✓ No setup, no SQL

Manager Dashboard · Inmobiliaria PA

Board view

LIVE

Active

187

↑ 8 this wk

Leads

412

↑ 24 this wk

Hot leads

23% of total

Conversion

24%

↑ 3 pts

Forecast · next month

Actual

Forecast

Confidence

Pipeline attribution

412

WhatsApp32%

Encuentra2428%

Inmuebles2418%

Properati12%

Web6%

Referrals4%

Top deals · closing this week

High probab.

Inmobiliaria PA · PH Costa

→ Offer · 89% prob

89%$485K

Compliance officer · Marbella Apt

→ Negotiation · 72%

72%$320K

María Rivera · Bella V. House

→ Visit · 65%

65%$680K

Ricardo T. · Punta Pac. Apt

→ Offer · 58%

58%$540K

Analytics + AI Forecast · real numbers

Saved /week reporting

Lenses: business · team · listing

90d

Minimum history for forecast

OAuth

Setup in minutes

AI Forecast · how it works

Your next month. With method.

Model trained on your CRM history (90 days minimum) · uses per-stage velocity, per-channel win rate and average ticket. Pipeline × per-stage probability = forecast. Next-month closings and revenue with low/high range and confidence level.

Closings + revenue · next month

Your history · 90 days minimum

The model learns from your closed deals, lost deals, per-stage velocity, per-channel win rate and average ticket per agent.

Current pipeline · weighted

Each lead in the kanban has a closing probability assigned per stage. Pipeline × probability = forecast.

Recalibrates automatically

The model adjusts with every real deal · the more history, the more stable the projected range. You report with drivers + warnings, not just a number.

Multi-channel attribution

Encuentra24 brings 38% of traffic. But 12% of conversions.

Complete per-channel attribution (portals + WhatsApp + Instagram + Facebook Marketplace + public web + referrals) · listing CTR, lead CAC, deal conversion, ROI. You reallocate budget with data, not intuition.

Channel

Leads /month

CTR

CAC

ROI · deal value / CAC

WhatsApp + Ads3412.4%$183.2×

Encuentra24863.2%$421.4×

Inmuebles24534.8%$351.7×

Properati277.1%$282.1×

Public web (SEO)158.9%$84.2×

Referrals · clients624.6%$55.8×

Per-agent performance

Ranking, win rate and velocity. Per agent.

Ranking of your team by closed revenue · individual win rate, velocity (average days lead → close), average ticket and activity in the last 30 days. Spot top performers + who needs coaching.

Agent

Won/Total

Win rate

Velocity

Revenue

#1Carolina M.12/1675%21d$5.0M

#2Andrés V.9/1464%28d$3.3M

#3María R.7/1258%31d$2.2M

#4Ricardo T.3/1127%42d$855K

What you gain with Analytics

Four core features. Without your data analyst.

LATAM real estate analytics with next-month AI forecast, multi-channel attribution and per-agent performance. Replaces Friday's Excel with Monday's dashboard.

AI Forecast · next month

Pipeline × per-stage probability, adjusted with historical velocity. Next-month closings + revenue with low/high range and drivers.

Multi-channel attribution

Portals + WhatsApp + Instagram + Facebook + Web + Referrals. CTR + CAC + ROI per channel. You reallocate budget with data.

Per-agent performance

Ranking · individual win rate · velocity · average ticket · 30-day activity. Spot top performers + who needs coaching.

Core KPIs out of the box

Active properties · leads · % hot · conversion · pipeline by stage · CTR per portal. No setup, no SQL.

vs. Excel · Looker · Data Studio

Looker charges $300/mo. And doesn't know what a real estate lead is.

Looker / Power BI are generic BI · you need a data analyst for setup ($5K+) · they don't understand LATAM portal attribution, real estate forecast, per-agent ranking. Orkasa is LATAM-native real estate analytics ready-to-use.

Feature

Excel

Data Studio

Looker

Orkasa

Real estate AI forecast

✗

~ Custom $$$

✓ Built-in

LATAM portal attribution

✗

~ GA4 only

~ Custom API

✓ Out-of-box

Per-agent performance

Manual

~ Manual setup

✓ Pre-built

Setup time

Infinite

2 weeks

2-3 months · $5K+

OAuth setup

Needs data analyst

No · but broken

~ Junior OK

✓ Senior $$$

No · turnkey

Monthly cost (10 agents)

$0 + 6h/week

Free · basic BI

Variable

$49/agente/mes

Analytics · ideal for

Built for your role. Different insights.

Same core KPIs + AI forecast + attribution · different views depending on your role.

Brokers

Solo · but with metrics like an agency. You know which portal brings real ROI · personal next-month forecast.

See details

Brokerages

Agent ranking · team forecast · per-channel attribution. Your CFO stops questioning your numbers.

See details

Pricing · Analytics included

Full plan. From $49/agente/mes.

✓Analytics + next-month AI Forecast✓Multi-channel attribution with CAC and ROI per origin✓Per-agent performance with coaching alerts

From

$49/mo

See all plans →

The complete flow

Analytics works better with...

CRM is the main data source · Multipublication gives attribution per portal · Compliance feeds KYC/ROS reports.

CRM & Pipeline

The main data source · pipeline value + win rate + per-stage velocity + activity per agent · everything comes from the CRM kanban. No CRM, no analytics.

Learn more

Multipublication

The previous step · connected portals feed attribution + CTR + leads per portal · you know which portal is worth it.

Learn more

LATAM Compliance

The companion · KYC + ROS + audit reports · the board sees % approved, escalations, fines avoided · audit 1 click.

Learn more

FAQ

What people ask us most about Analytics.

Which KPIs do you track automatically?

Active properties, total leads, % hot leads, conversion rate, pipeline by stage, win rate, CTR per portal, CAC per channel · 8-week sparklines with WoW deltas. Next-month forecast (closings + revenue) with drivers and warnings. Per-agent ranking with win rate, velocity, average ticket and 30-day activity. All from the dashboard, no setup.

How does channel attribution work?

Each lead has an `origin` field (portal, web, referido, whatsapp, walk_in, other) and, if it came from a portal, the specific portal. When the deal closes, it's associated with the lead's origin channel. The funnel computes CTR per portal (impressions / clicks / leads) and CAC / conversion / revenue per origin over the last 90 days.

Is the forecast reliable? How is it computed?

Model trained on your CRM history (minimum 90 days) · uses per-stage velocity, per-channel win rate and average ticket per agent. Each lead in the kanban has a per-stage closing probability. Pipeline × probability = base forecast · adjusted with historical velocity. The next-month forecast includes a low / high range and a confidence level (low / medium / high). Recalibrates automatically with every close.

How is per-agent performance measured?

For each agent on the team: closed deals (won + lost), win rate (won / total closed), velocity (average days from lead creation to closed-won), average ticket (revenue / won deals), 30-day activity (logged interactions). Ranking is ordered by closed revenue · coaching alerts flag agents with win rate, velocity or ticket outside the team average.

How much history do I need for a reliable forecast?

Minimum 90 days of CRM activity for the initial forecast. The model recalibrates automatically with your real deals · the more history, the more stable the projected range. If you have prior history in Excel / legacy CRM, you import it via CSV during onboarding and the model uses it from day 1.

Is the data secure? GDPR / Law 1581?

Yes · GDPR + Colombia Law 1581 + Mexico LFPDPPP + Panama Law 81. AES-256 at rest + TLS 1.3 in transit. Your data is never sold or used to train shared models · the forecast model is exclusive to your brokerage.

Real estate analytics. No Excel on Fridays.

14 days free · No card · Setup in minutes

Try 14 days free See live demo